83-year-old entrepreneur, Hansjörg Wyss, was born in Bern, Switzerland, but today, he’s a resident of the small town of Wilson, in the mountains of Wyoming. He loves to spend time outdoors in nature and has recently shown that he is not afraid to put his money where his mouth is.
His ambitious Wyss Campaign for Nature, aims to turn 30% of land and oceans on the planet into sanctuaries and protected areas by 2030. Among other major organizations, he has managed to secure partnerships with National Geographic Society, the Nature Conservancy and he is funding the project with $1 billion of his own money.
"We need to embrace the radical, time-tested and profoundly democratic idea of public-land protection that was invented in the United States, tested in Yellowstone and Yosemite, and now proven the world over.", he wrote.
"For the sake of all living things, let's see to it that far more of our planet is protected by the people, for the people and for all time."